FC Barcelona’s Neymar has added his voice to the “Ice Bucket Challenge” phenomenon. Two and a half weeks ago, Pete Frates, a 29 year old inflicted by amyotrophic lateral sclerosis, better known as Lou Gehrig’s disease, posted this video on Facebook, which has inspired the likes of Bill Gates, Lebron James and most recently Barça’s young Brazilian to share a message and donate to the cause. If you check out Pete’s video, you’ll notice he cannot speak any longer. Lou Gehrig’s is a disease that attacks nerve cells and eventually leads to entire body paralysis, despite the mind remaining active, with a life expectancy of two to five years. The infliction itself is named after one of the most famous New York Yankee’s of all time, who on the day of retirement gave one sport’s truly inspiring speeches, calling himself the “luckiest man on the face of the earth” despite his diagnosis. He passed away two years later.
The Ice Bucket Challenge has now been shared over 1.2 million times via social media channels, in which a person posts a video of themselves dumping a bucket of ice water over their head and challenging friends to do the same or donate $100 dollars to the ALS Association. Clearly, a great deal of people have done both and deep pocket celebrities have donated a fair deal more. In fact, since Pete’s original video, the ALS Association has received $ 13.3 million in donations, versus the 1.7 million received last year over the same period. Neymar himself challenges Brazilian bud Robinho, a few others and Carlos Zúñiga.
Continue reading »