Diver & Aguilar’s Vintage Football cards series featuring FC Barcelona players.
Mike Diver & Pedro Aguilar, the Brit-Spanish team behind most of Barca’s advertising and marketing photography in the last five years, took time out of their busy schedule to answer another set of questions from totalBarca. This time around, we asked them about the new campaign, the striking vintage football card series, the cameras they work with and their relationship with the players and the club. Their responses tells us a lot about the humility of Barca players and what Barca stands for as a club.
Tell us about the brief from FC Barcelona for the current marketing and advertising campaign.
I think this year the brief was quiet different from what had been conceived of in the past. For the last few years the work and concepts were much closer to those of typical advertising, the very powerful graphic images of campaigns for Nike etc. There has also been a trend in advertising which has started to explore a more documentary style of approach. This is something you can see in our “In Adoration” project and this year we took this style further using alot more colour photography. The imagery is less two dimensional and really feels like you have something interactive in front of you, you’re becoming part of the game, it is very filmic.
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