The sponsorship bonanza shows no sign of stopping as FC Barcelona announced their latest partnership with Apamanshop, a Japanese real estate agency chain. Apamanshop agreed a regional sponsor contract with the club from the 1st of November 2014 until 2016. The company will be using Barça related imagery for marketing campaigns in public spaces, mass transportation venues, shops and as part of product promotion.
The board held a meeting earlier this week in which various aspects of the club’s operations were discussed. Along with the unanimous decision to honor Tito Vilanova at the Ciutat Esportiva, the club had several other announcements. Firstly, the money. The 2014/15 budget was approved, where the revenue target was set at 539 million euros, a 9 million increase, while costs are budgeted at 509 million, a rather hefty 27 million increase. The projected profit figure is 18 million euros, so despite the large increase in operating costs, the club is expected to still make a comfortable profit. At the meeting approval was additionally given for new Head and Shoulders sponsorship agreements in India and the Phillipines (leveraging off Lionel Messi) as well as the development of a video game with Japan’s CWS Brains. Also, the partnership with Mediapro in regards to digital advertising at Camp Nou was extended until the end of the 2015/16 season. Finally, two new FCBEscolas (schools/academies) are planned for São Paolo and Istanbul.
Another day another sponsor cheque to bank. FC Barcelona has signed a sponsorship agreement with Advan, a mobile phone and tablet manufacturer in Indonesia, one of the club’s strategic markets. Indonesia has more Barça fans (7.7 million) on Facebook than any other country and registers growing figures on other social media channels. Advan has signed a two year agreement and becomes a regional sponsor.
The current FC Barcelona board can be accused of many things, but poor financial management wouldn’t make the list. The 2013/14 independently audited financial results have been announced and one thing is for sure, Barça need not worry about UEFA’s Financial Fair Play (FFP). Revenue and profit went up, and debt went down. Though when we look into the details below, the picture isn’t actually as rosy as it’s being sold. (all amounts in euros)
Forbes Magazine has announced their top 50 most valuable sports team in 2014, with FC Barcelona coming in second on that long list of clubs with an estimated value of $3.2 billion. This comes after the board’s stadium expansion plans that were announced back in April 2014. The first on that list are Real Madrid, who are valued at $3.44 billion; with Manchester United coming in third with a $2.81 billion valuation in 2014.
The announcement of Alexis Sanchez’s sale for €42 million to English FA Cup winners Arsenal FC marks FC Barcelona’s second most lucrative sale ever. The third on that list was Cesc Fàbregas, who was also sold this summer to Alexis’ now rival team, Chelsea FC. Check out Barça’s top five most expensive sales after the jump.
Not that long ago Barça was the only football club free of sponsorship (aside from Nike obviously). Then came UNICEF, which warmed people’s hearts, then it was the “humanitarian” Qatar Foundation, which made perceptive people suspicious and of course soon afterwards the inevitable corporate sponsorship reality came full circle with Qatar Airways. Now, anybody who believes Barça can exist in the modern footballing world without additionally revenue streams, of which primary shirt sponsorship is a major source, is mistaken. It remains naiveté to still yearn for the days of a clean shirt. One has to ask themselves whether they want the money to buy and pay the best players and compete for the biggest trophies, or if one would rather football’s superstars all go to Paris, London and Manchester while Barcelona finds solace in being the home of moral superiority.
Nevertheless, that doesn’t mean the shirt has to be reduced to an auction for advertising space and sold off like vehicles in NASCAR. First the front, then the front and back, don’t forget the inside and now the sleeve. Should we all be expecting corporate logos to soon be imprinted on each leg, all around the socks, on the side of the shirts, or what about right across culé cules? But at the same time, it won’t be long before other mega clubs copy mimic this business idea and have sponsors paying for their sleeves, shorts and socks as well.
Sponsorship details after the jump.
That figure, 41,975,000 euros, is what FC Barcelona have been paid by UEFA from last year’s Champions League edition. The figure breaks down to 8.6 as a “participation bonus”, 4.5 is a “performance bonus”, 21.475 comes from “market pool” and then 3.5 and 3.9 come from playing in the round of 16 and quarterfinals respectively.
This years UEFA paid out a whooping 904,600,000 euros in total prize money, the most going to the Madrid clubs who made the final. Real Madrid took in 57,414,000 million and Atlético 50,048,000 million. The difference is found in the “market pool” sharing (where Real got more than 3 million more) and the winner’s bonus of 4 million.
Chinese electronics and technology chain Suning and FC Barcelona reached an agreement that made Suning the first ever Chinese company to sponsor the Catalan club. Suning, the biggest chain of electronics and technology stores in China, has become the latest sponsor of FC Barcelona for the coming two years with an optional extra one. The presentation took place in the Chinese city of Nanjing. FC Barcelona general director Antoni Rossich attended the event alongside Suning’s vice-president, Sun Weiming and executive vice-president, Li Bin. Read on for the details.
FC Barcelona president Josep Maria Bartomeu and his crew hosted the club senate and the message was pretty clear: it’s all good. “We have a clear and very careful road map. We do not work based on the opinions of those outside [the club], nor do we think short-term. That would be a grave error.” Bartomeu said yet again for the umpteenth time that he will continue as president until the end of this administrations mandate for the sake of “stabilizing” the club. “I want to thank my colleagues on the board for their confidence and I want to reiterate one more time that we will continue to grow this project that we began in 2010, which excites us now more than ever.” He stressed the leadership will be one of “a culture of effort, honesty, transparency, rigor and maximum dedication. Do not expect a flashy leadership, a “they do it elsewhere”, nor one of knee-jerk decisions. We don’t know how to do that, nor do we like it. Our leadership of the club has always been one of respect, from the beginning, searching for excellence in all areas, as much sporting wise as socially, economically and patron focused. ” More hooraying after the jump with some comments on the club’s finances.
Another one of these Euromericas Sport Marketing valuations. The agency which always seems to find Barça and Barça related matters at the top of their list have now valued FC Barcelona the most valuable football club in the world. Specialists at the firm, such as Gerardo Molina, have valued the club at 677.1 million euros, ahead of Real Madrid in second with 611.3 million and Bayern Munich at 599.2 million. Molina also intimates that because Barça do not need to spend lavish amounts of money on all their footballers, it enhances their values.
Here we go again; in the wake of Neymargate, we now have Villagate. Andrés Sanchis, a lawyer and Valencia CF shareholder, has made a complaint against Valencia’s former club president Manuel Llorente, and former club vice-president and current director general of La Liga Javier Gomez questioning possible problems with the 40 million euro transfer of David Villa from Valencia to Barcelona in 2010. This complaint is focused mainly on Valencia’s end of the deal that brought Villa to Barça after the 2010 World Cup. More details after the jump.
Javier Faus, economic vice-president of FC Barcelona, shed light on more details regarding the Espai Barça, the new Camp Nou’s cost, the referendum and the bank debts which revealed that the estimated total cost of the project will be around 600 million euros. Continue reading for more details from Faus’ presser.
The Espai Barça will not revolve only around remodeling the Camp Nou and increasing its capacity to 105,000, as the club will also aim to present a new Palau Blaugrana (basketball arena). Improvements will include a capacity of 12,000, an additional court with a capacity of 2,000, an ice rink, the Social Area, a commercial area, club offices, La Masia and 5,000 parking spaces.
“It is more than a remodelling of the Camp Nou,the Espai Barça is and will be the most important sports project in Europe and the world. No city can boast a project like ours, not London, not Paris, not New York, not Madrid” said Faus.
Sandro Rosell has recently stepped down as club president after numerous controversies concerning Neymar’s purchase. After taking over Joan Laporta’s position in 2010, Sandro Rosell’s term ended only three and a half years later. Follow this post to the other side for an overview of the club’s achievements while Sandro Rosell was president summarized from the official FC Barcelona website.
As was announced yesterday evening, FC Barcelona will continue calling Camp Nou home for the foreseeable future. Given polls over recent months, this is the outcome members and Barça fans preferred. But this will be no small renovation, it’s not about slapping on a new coat of paint. The new Camp Nou project will cost the club 600 million euros. Financial details from club vice-president Javier Faus after the jump.
Today president Sandro Rosell and the rest of the FC Barcelona board of directors meet at 16:00 (local time) to discuss one of the most important decisions regarding the club’s future: to renovate the current Camp Nou or construct an entirely new stadium. Today is NOT the actual referendum when club members (socios) will vote, but rather the final meeting where the board will decide on the agenda, format and date of the future referendum.
A sports consulting firm, Euromericas, has revealed in a recent report about stadium naming rights, that FC Barcelona have received an offer from Qatar Airways to change the Camp Nou’s name to ‘Qatar Camp Nou Stadium’. What is interesting about this story is that the same report has included talk of Coca-Cola’s offer for the re-naming of Real Madrid’s Santiago Bernabéu. Read more after the jump.
FC Barcelona released two statements in the last days concerning the ongoing legal proceedings regarding the signing of Neymar Jr. For those who have not been following the case, Jordi Cases, a club socio and leader of Grup d´Opinió Barça (or GO Barça) – the same group that attempted to impeach club president Sandro Rosell several months ago – lodged a case against Barcelona in December regarding the murky details of Neymar’s transfer fee. A Spanish judge ordered Barcelona to disclose documents relating to the deal, and the club complied. This past Thursday, it was revealed that the judge found no irregularities or wrongdoing in the signing. However, Jordi Cases is apparently pursuing the case further, and the club has responded strongly. More details below.
Pep Guardiola, when asked why he chose Bayern Munich as his next team, promptly answered that it was not a matter of money. Yet a recent study conducted by the Brazilian agency Pluri revealed that not only does the 42-year-old coach receive a rather modest salary, but that he is actually the world’s highest paid coach, having a €17 million gross annual income. He leaves Chelsea’s José Mourinho in second place, with the Portuguese being paid €10.3 million a year by Roman Abramovich. In third place, Pluri has veteran Italian coach Marcello Lippi, who works for Chinese powerhouse Guangzhou Evergrande, and earns, according to the study, €10 million a season.
FC Barcelona’s lawyers have had a fabulously lucrative 2013: Dealing with Sandro Rosell’s allegations in Brazil, in court with MCM, fighting the Spanish National Competition Commission, preparing a defense of the European Commission probe and still dealing with allegations of mis-dealings concerning the Neymar transfer. Yesterday, Spanish national judge Pablo Ruz requested that Barça hand over to him all documents relating to Neymar’s move.
The protracted legal battle between FC Barcelona and MCM Publicidad has moved into the next phase with the acceptance of a lawsuit by the Catalan courts filed by the marketing organization against the football club. Barça has 20 days to respond. The MCM claim remains at €100 million for alleged damages suffered for incompletion of the advertising agreement signed between the two organizations and a possible breach of contract. Click here for a refresher on what all the commotion is about.
FC Barcelona is at odds with Catalan company Muro Cortina Modular (Modular Wall Screen or MCM), who helped to finance and construct La Masia’s exterior LED “second-skin” screen for commercial gains. MCM seeks lost advertising revenue from the club in the neighborhood of €100 million and has hired lawyer Mario Conde to represent the organization.
The amount could put huge strain on FCB should a court rule the club is indeed in breach of contract and indebted to MCM for estimated lost revenue.
FC Barcelona’s second kit this season is based on the senyera, the flag which represents the Spanish region of Catalonia. Already, just over one month into the season, it is the most commercially successful away shirt in the club’s history. But according to vice-president Carles Vilarrubí, the shirt is destined for an even larger honor.
This morning, Jorge and Lionel Messi found themselves at Gavà court in Catalonia to make their official statements in this ongoing tax evasion mess. Almost from the very beginning, this story has been reported in a muddled manner by various media outlets. First it seemed like it was no big deal, then the Messi family preemptively paid ten million euros to settle the matter, next some said an extra five million was paid, but irrespective of whether some or all of this money has been paid over or not, this matter remains an open case.
Today Sport ran a piece on how vastly different the footballing models of FC Barcelona and Real Madrid are. Maybe the most astounding statistic is that Cristiano Ronaldo and Gareth Bale together cost (195 million euros) nearly as much as the entire FC Barcelona squad (218.5 million).
Over the past 10 years, Real Madrid have spent around 1.1 billion euros in signing players, Barça come in at just over 600 million. Looking at the current first team squads, FC Barcelona’s costed 218.5 million to assemble thanks to 13 crucial home-grown talents. Click for more.
Just hours ago in the 1899 Auditorium, FC Barcelona’s president Sandro Rosell announced the details of the club’s lucrative deal with Qatar Airways. Along with the space on the team shirt, in the newly negotiated terms vice-president Javier Faus added that between 50 and 60 more commercial spots will be taken up by the airline. This includes even a part of the stadium façade, additional advertising space in and around the Camp Nou, the Camp Nou seats, a place next to the Nike logo as well as some space in the club’s official museum. The numbers are as follows: 95.5 million euros over the next three seasons with payments staggered at 30, 32 and 33.5 million. There is additionally a 5 million euro bonus paid by the airline anytime in the next three years if Barça wins the UEFA Champions League. More details follow below.