Messi, Xavi, Abidal and Keita awaken passion for reading in Africa

Messi, Xavi, Abidal and Keita awaken passion for reading in Africa

Worldreader and FC Barcelona are teaming up to send one million e-books to the children of Africa. Lionel Messi, Xavi, Eric Abidal and Seydou Keita joined forces with the non-profit organization Worldreader in a campaign to inspire a wave of literacy in sub-Saharan Africa through the use of e-readers.


The campaign is appealing for one million donors to each make a $5 contribution to help them reach their target of distributing one million e-books to 10,000 children in Africa. As students bring home the devices and share their use with family members, friends and neighbors, it is expected the initiative will help put e-books in the hands of 50,000 people. The e-readers will be distributed to children in Ghana, Kenya, and Uganda, where the non-profit is already operating, and soon in Rwanda.

Source and picture credit: worldreader.org