Worldreader and FC Barcelona are teaming up to send one million e-books to the children of Africa. Lionel Messi, Xavi, Eric Abidal and Seydou Keita joined forces with the non-profit organization Worldreader in a campaign to inspire a wave of literacy in sub-Saharan Africa through the use of e-readers.
The campaign is appealing for one million donors to each make a $5 contribution to help them reach their target of distributing one million e-books to 10,000 children in Africa. As students bring home the devices and share their use with family members, friends and neighbors, it is expected the initiative will help put e-books in the hands of 50,000 people. The e-readers will be distributed to children in Ghana, Kenya, and Uganda, where the non-profit is already operating, and soon in Rwanda.
Source and picture credit: worldreader.org