Mesmeric FC Barcelona attacker Lionel Messi was officially unveiled today as the center of the marketing and identity for EA’s upcoming FIFA13 football simulation. More than that, Messi’s dribbling and ball control, unparalleled in the modern game, have been at the heart of gameplay revisions in the newest iteration of one of the word’s best-selling sports videogame franchises. Presenting the game at the annual E3 game conference, a representative for EA called Messi “the world’s best player” and confirmed that the Argentine would grace the cover of the title worldwide.

Cristiano who?