FC Barcelona have announced an agreement with the Qatar Foundation to join the Unicef logo on the official shirt beginning next season. With this agreement, the club will be paid a record 30 million euros per season through 2016.
In the press conference room at the Camp Nou the deal has been officially announced with economic vice president Javier Faus and executive Ramón Puente, vice president of the Foundation, and Manel Arroyo, from the economic and strategic area of the Club, speaking of the agreement as “an extraordinary milestone because it represents a record [amount] of income for a football club and still has more value in the current economic climate.”
According to Faus, “with this agreement, the FC Barcelona brand is positioned as the undisputed leader in football, ahead of international competitors.”
Faus also noted that “if we had not found the debts that we found, we would not have had had to do this operation.”
More details to come soon. . . .
Prior to the official announcement, rumours abounded in the papers, including Catalan sports daily El Mundo Deportivo, who reported that Barça were close to closing a shirt sponsorship agreement without precedent after receiving and accepting an enormous offer. According to sources, the agreement will be for 30 million euros a season and will not conflict with Unicef, which will continue to feature on the Barcelona jersey. It is not an agreement with a commercial brand, but an agreement within the institutional area, specifically with the Qatar Foundation, and entity that promotes education, research, and human development.
Because Sandro Rosell’s administration is very conscious of the feelings of the majority of socios with respect to a shirt sponsor for the first team, what the club is trying to do is find an economic resource that will allow the club to continue to compete at the highest levels and continue to be able to bring in the best players. Thus, it is a compromise that provides a sponsor, while at the same time continues to promote the club’s values of education and human growth.
According to the sources, the shirt sponsorship deal will not affect the agreement with Unicef, which will continue. The club will continue to pay approximately two million a year to wear the Unicef logo. But in addition, they will receive 30 million per year for six years for to have the Qatar Foundation as a shirt sponsor.